Digital Marketing Basics and Concepts

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. This can also be referred to as ‘online marketing, ‘internet marketing’ or ‘web marketing. In simple terms, any form of marketing that exists online is called Digital Marketing.
The Digital Marketing process broadly involves the following steps:

• Research
• Plan and Strategize
• Implement
• Measure and Audit
• Optimize