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The Strategy of Content Marketing

Instructor Image Martin Møller
5 Lektioner
kr.99.00
This course is currently closed
kr.99.00
This course is currently closed
Kursus Details

The Strategy of Content Marketing

Instructor Image Martin Møller
5 Lektioner
Current Status
Not Enrolled
Price
kr.99
Get Started
This course is currently closed
Kursus
Materials

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing

Kursus Content

Expand All
1 The Content Marketing Ecosystem
4 Emner
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Lektion Content
0% Complete 0/4 Steps
The Strategy of Content Marketing Introduction
Overview of the Structure for Effective Content
Building Your Professional Brand
Tips for Building Your Professional Brand
2 The Strategic Context (The 7A Framework)
7 Emner
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Lektion Content
0% Complete 0/7 Steps
Overview of the 7A Framework11m
The First 2 A's of the Framework: Agility & Authenticity
Stealing Headlines for Attention and Capturing Audience Attention
Call-to-Action & Risk Reversal
Expanding Your Network
Your 'About' Page
The Last 2 A's of the Framework: Authority & Audience
3 Mapping the Journey: Crafting a Content Marketing Strategy
4 Emner
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Lektion Content
0% Complete 0/4 Steps
Mapping the Journey1m
Empathy Maps
Experience Maps
Two Keys to Creating Irresistible Content
4 The Strategic Types of Content
5 Emner
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Lektion Content
0% Complete 0/5 Steps
Attraction Content
Affinity Content
Action Content
Making Action Content Actionable
Authority Content
5 Managing Your Content
6 Emner
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Lektion Content
0% Complete 0/6 Steps
Ethics and Professionalism
Plagiarism and Copyright Law
Introduction to Metrics
What Data Should I Pay Attention To?
Multimedia Content - Visuals
Multimedia Content - Audio and Video
Copyright 2025 - All Rights Reserved | Designed by martin-moller.com
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