In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

An Introduction to the world of digital and online advertising. In it we’ll cover all the different types of digital ad units, advertising partners, processes, buying, and more. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.

Be it Instagram marketing, Facebook, SEO, Google ads, Youtube, Email & Mailchimp, WordPress, etc build your professional marketing agency from zero.

So, join with an open mind to learn and start or grow your business

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. This can also be referred to as ‘online marketing, ‘internet marketing’ or ‘web marketing. In simple terms, any form of marketing that exists online is called Digital Marketing.
The Digital Marketing process broadly involves the following steps:

• Research
• Plan and Strategize
• Implement
• Measure and Audit
• Optimize